1. It's my way of saying THANK YOU for being a dedicated subscriber, client or follower
2. Because (unlike other "gurus") I don't actually make all of my money teaching others how to make money (I actually spend most of time crafting million dollar marketing campaigns, writing emails to my 300,000+ email list and putting together winning offers)... so because of that, it doesn't hurt me to share with you my best stuff.
3. I get one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
4. This one is purely selfish, but I want you to become my latest success story so that I can feature you in new books I have planned. See nothing gives me greater pleasure than to see someone who has used my stuff to go onto build a business they love. And when they do, I'd love to show you off!